The Latest Toys coming in 2025 @Toy Fair 2025
Event Date: March 01-04, 2025
Place: Jacob Javits Center, New York City
PAGE UPDATED: April 21, 2025
Toy Fair is back for 2025 at the Jacob Javits Center! This four-day marathon showcases the latest toys that will be coming this year – and if you’re lucky, you’ll get a sneek-peek at some prototypes too.
Our coverage ranges from collectibles to plush to games, and things you can zip around and ride. One of our favorites is the realistic samurai helmet (that you can actually wear) and a DJ-like music toy that anyone can master by re-arranging the figures available.
Keep your eyes peeled on this page until we’re done with them all. You’ll notice a change in date next to “Page Updated” (on top of this page) whenever new content is posted.
PLEASE NOTE:
- Model kits are something you build (have moveable joints)
- Figures are finished products (also have moveable joints)
- Statues are for viewing only (do NOT have moveable joints).
Toy Fair updates are on-going.
These Ninja Turtles move & fling stuff
From classic lines to Tales of, lots of new figures, vehicles, playsets & even roleplay! -by Playmates Toys
Super Advanced Yoyo
2 independent rotating discs with ball bearings to guarantee faster spins – by Bandai
Tamagotchi Merch – finally!
From plush to lip balms, backpacks and furry phone cases. -by Bandai
Figures for Comics Enthusiasts
DC, Marvel, Spawn, & more! Plus “McFarlane Digital” gives both real and digital versions.
More Toy Fair Coverage
Bandai High-End Collectibles
Figures, model kits, props… even art! From One Piece, Dragonball, My Hero, +more!
Cherry Blossom Sonny Angels
New series! A nod to springtime in Japan for 2025 –by Dreams USA
Stage your band on Loops Lab
Loops Lab automatically syncs beats when you place your musicians on stage
Figures Designed Inside & Out!
They have a unique one-of-a-kind “Dissection” design -by Mighty Jaxx
Latest puppets + demonstration
Puppet show! Starring Sphynx cat, giraffe, lop eared bunny +more! -by Folkmanis Puppets
Twisted Cryptids Board Game
Catch your chosen prey, avoid the others. Play with up to 4 ppl -by Unstable Games
