The Latest Toys coming in 2025 @Toy Fair 2025
Event Date: March 01-04, 2025
Place: Jacob Javits Center, New York City
PAGE UPDATED: July 18, 2025
Toy Fair updates are COMPLETE.
Toy Fair is back for 2025 at the Jacob Javits Center! This four-day marathon showcases the latest toys that will be coming this year – and if you’re lucky, you’ll get a sneek-peek at some prototypes too.
Our coverage ranges from collectibles to plush to games, and things you can zip around and ride. One of our favorites is the realistic samurai helmet (that you can actually wear) and a DJ-like music toy that anyone can master by re-arranging the figures available.
Keep your eyes peeled on this page until we’re done with them all. You’ll notice a change in date next to “Page Updated” (on top of this page) whenever new content is posted.
PLEASE NOTE:
- Model kits are something you build (have moveable joints)
- Figures are finished products (also have moveable joints)
- Statues are for viewing only (do NOT have moveable joints).
Bandai Figures, Collectibles & Toys
Bandai High-End Collectibles
Figures, model kits, props… even art! From One Piece, Dragonball, My Hero, +more!
GQuuuuuux & more Gunpla
From metal to plastic models and plush heads; high grade, perfect grade +more -by Bandai
Pokemon has Model Kits
& more advanced YuGiOh! kits, Dinosaurs and 30 Minute Missions -by Bandai
The Darth Vader Tamagotchi
Raise Anakin – for good or bad, it’s your call! Plus new 2025 Tama devices -by Bandai
Tamagotchi Merch – finally!
From plush to lip balms, backpacks and furry phone cases. -by Bandai
Super Advanced Yoyo
2 independent rotating discs with ball bearings to guarantee faster spins – by Bandai
Anime Heroes Action Figures
More for everyday fun and play are these high articulation action figures -by Bandai
Walking Megacats & Bath Bombs
Watch kawaii cats waddling around! Plus fun in the tub with Bath Bombs. -by Bandai
McFarlane Toys
Figures for Comics Enthusiasts
DC, Marvel, Spawn, & more! Plus “McFarlane Digital” gives both real and digital versions.
Gaming & Blind Box Weapons
It’s genius; gaming elements in their collectible figures -by McFarlane Toys
TV, Film & Pop Culture Figures
From Avatar, Fallout, Walking Dead, +Freddy Mercury, Guns N Roses & more! -by McFarlane Toys
Statues & Collectibles
Latest Godzilla & Kong figures
Godzilla, Kong and kaiju figures from the MonsterVerse -by Playmates Godzilla
Ninja Turtles move & fling stuff
From classic to Tales of. Lots of new figures, vehicles, playsets & even roleplay! -by Playmates Toys
Cherry Blossom Sonny Angels
New series! A nod to springtime in Japan for 2025 –by Dreams USA
They have Collectible Slime!
…made of pixels, metal, plush, you name it! + new figures & a TTRPG game -by Square Enix
Hello Kitty & Kuromi Figures
Azuma Makoto floral style plus Kandy-filled “dissection” style and playsets -by Mighty Jaxx
Assassin’s Creed 1/8 scale Statues
Smaller footprint & much lower priced. Plus chibi figures & DC Superheroes -by PureArts
Figures Designed Inside & Out!
They have a unique one-of-a-kind “Dissection” design -by Mighty Jaxx
Glinda’s Wand & Witch’s Hat
from the Wicked! film, plus Minecraft collectibles +more! -by Noble Collection
Yasuke’s Samurai Helmet
An exact replica from Assassin’s Creed Shadows, is wearable -by PureArts
Tap head, Light the room
New Smiski collectible “Sunday” figures. Funny glow light not included.
Action Figures and More!
Anime branded housewares, accessories & cosplay like One Piece hats -by ABYstyle
Good Smile Company
New Chibi Figures for 2025
They’re called Nendoroids, made by a popular company in Japan called Good Smile
Poseable Figures & Statues
Anime & video game favs as Figma Figures & Pop Up Parade statues -by Good Smile
Merch by Sega, Taito +more
Good Smile sells figures & plush from big names like Sega, Taito, Furyu, Re-Ment and Sunrise Pop.
Plush & Dolls
Jazwares Anime Figures +more!
Not just plush for 2025. There’s BLDR bricks, Kutie Kups, Yo Gabba Gabbaland! +more!
Latest puppets + demonstration
Puppet show! Starring Sphynx cat, giraffe, lop eared bunny +more! -by Folkmanis Puppets
Peanuts 75th Anniversary
New Peppa Pig, Palm Pals, Valentines day gifts & more for the holidays! -by Aurora World
Their Plushies wear Clothes
And they’re adorable! Based on world myths & legends. -by Totym
Fluid Boba Keychains
and froggies from Rainylune, Honeymaru blind plush +more from Birduyen -by AQI
Gund’s Peeki the Puppy
Super cute (and bashful), he sings and covers his eyes in sync -by Spin Master
Anirollz Plush for 2025
New plush SPAM, Cup Noodles & candies. Plus Koupen-chan & Hakong-ee the cat.
Spin Master Toys
Interactive Toothless
Feed, pet, and play with him & he responds with green eyes (great!) or red (yikes!) -by Spin Master
Marshall’s Firetruck
Contains 2nd mini vehicle, plus a Fire command center with a heli-pad -by Spin Master
Kinetic Sand that Changes Color
Called “Splash“, either dip in cold or warm water -by Spin Master
Dora 25th Anniversary
Dora’s new rainforest playset and Dancing Dora doll that sings & dances -by Spin Master
Gabby’s Interactive Dollhouse
Meow-Mazing Interactive dollhouse has LCD eyes, wireless cat ears -by Spin Master
Tetris the Board Game
Block your opponent’s spaces while gaining points with filled lines -by Spin Master
From Hatchipillar to butterfly
Feed it, play with it, watch its metamorphosis -Bloomables by Spin Master
Hatch your very own T-rex Egg
Primal Hatch – from egg to T-Rex. How will you raise it? -by Spin Master
Activities & Play
Razor’s Greatest Rides of All Time
Plus their newest 2025 products (lots of LED lights) and prototypes -by Razor USA
Twisted Cryptids Board Game
Catch your chosen prey, avoid the others. Play with up to 4 ppl -by Unstable Games
Master your Coordination
This fun electronic toy tests and improves your coordination skills -by Stick Flip
Disney & Anime Card Decks
For Bicycle Cards’ 140th anniversary, there’s Stitch, Moana, Toy Story, Naruto +more!
Stage your band on Loops Lab
Loops Lab automatically syncs beats when you place your musicians on stage
Cloud Cream Slimes
6 flavors with great scents from Bubblegum to Mint chip -by Kawaii Slime
Lenticular Postcards
…rulers, travel tags, and more! They’re animations on a single page -by LM Kartenvertrieb
Unis Technology
They make claw machines, arcade games, basketball hoop games +more!
Tokidoki x Sanrio Designs
Lots of crossover products with Sanrio; Cinnamoroll & Hello Kitty for bags, wallets & stationary
