Guide to Gund’s Cuddly Toys for 2020 (Toy Fair 2020)


Back to: Toy Fair 2020 Main Page (Jacob Javits Center, NYC – Feb 2020)

YouTube player

Watch it on Youtube:

00:17 – Snuffles & Bears
02:13 – Cute animals (incl. dogs & cats)
04:16 – Dinosaurs
04:56 – Aquatics

06:10 – Pusheen
08:55 – Studio Ghibli
11:24 – Gudetama (Lazy egg)
13:25 – Hello Kitty (US Olympic)

Gund is known for Snuffles the teddy bear and other cuddlies that people have grown up with and love. Their design is classic, recognizable, and known to be passed down from generation to generation. They have some bright, playful dinosaurs that are durable for long-term play, and the most adorable animal line called Cozys (like the bunny in the picture below).

While a lot of the their stuffed bears and animals are home grown, they also license some of the world’s most well known brands such as Pusheen, Totoro, Gudetama and Hello Kitty. One of my favorite things was the Totoro backpack (it’s really cute, I’d know a lot of people who’d love it!), but I think the biggest reveal was Gund‘s collaboration with Sanrio and the US Olympic committee for Hello Kitty goodies. You’ll find Kitty wearing outfits that team USA is known to compete in: gymnastics, track & field and swimming.

It’s Pusheen‘s 10th anniversary! Gund is celebrating with a special birthday doll adorned with a colorful cake and matching hat.

More info:
Event: Toy Fair 2020 (Jacob Javits Center, NYC – Feb 2020)


Young is a Jack-of-many-trades. He's lived/worked on several continents for all sorts of companies (and has had his own too.) He meditates with origami and likes coffee, though he really should lay off that stuff.

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