News: Polaroid Originals and MTV celebrate pop culture with a custom instant analog camera

Polaroid 600 MTV
Polaroid 600 MTV

In a retro throwback to their instant cameras, Polaroid is teaming up with MTV for a limited run of Polaroid 600 instant film cameras. This model is closer to the original (from waaay back) than the more modern Mint cameras. Oh, the nostalgia…

Read the press release below: 

NEW YORK – October 31, 2019 – MTV and Polaroid Originals have partnered to launch a custom Polaroid Originals camera. The MTV Stereo Cam is a limited-edition Polaroid 600 instant analog camera featuring a retro MTV aesthetic inspired by MTV’s global influence on music and culture. The MTV Stereo Cam will launch in November to retailers across the U.S. and Europe for a suggested retail price of EUR € 159.99, GBP £ 149.99 and USD $ 149.99.

The MTV Stereo Cam is an original throwback Polaroid 600 camera, and the collaboration pays tribute to a decade where analog reigned supreme in consumer electronics.

Features include: Original Polaroid instant film format, powerful flash, flash override capability, fitted with Polaroid Originals film shield, lighten/darken slider and limited-edition retro design.

“The MTV Stereo Cam is distinctly inspired by the 90s and MTV’s influence on music and pop culture,” said Mark Kingston, Senior Vice President, International, Viacom Nickelodeon Consumer Products. “Polaroid’s iconic camera combined with MTV make this the ultimate collectible and a must-have for every nostalgia fan.”

The MTV Stereo Cam is compatible with Polaroid Originals 600 type film

Just like the camera it goes with, 600 film is straightforward and easy to use. It comes in classic color and black & white versions, as well as a range of special editions, making it Polaroid Originals most popular instant film.

The MTV Stereo Cam is available for purchase at

Polaroid, Polaroid Originals & Design and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license. ©2019 All rights reserved.

OFFICIAL MTV LICENSED PRODUCT ©2019 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television™ and all related titles, logos and characters are trademarks of Viacom International Inc.


Young is a Jack-of-many-trades. He's lived/worked on several continents for all sorts of companies (and has had his own too.) He meditates with origami and likes coffee, though he really should lay off that stuff.

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