Traditional Matcha at Home – an All-in-One Gadget! (Pepcom 2020)
Back to: Pepcom Holiday Spectacular Main Page (Oct 2020)
Matcha tea is a Japanese traditional beverage that’s taken the world by storm. But like most storms, the speed at which it’s gained popularity has inversely affected the quality of the matcha most people have come to know. It’s to say there’s a LOT of low quality, crap tasting products in a market that should be ashamed of themselves to even call their product “matcha”.
But Cuzen Matcha is looking to change this by offering top shelf taste in a small, compact, all-in-one machine. It modernizes the whole arduous and manual process by:
- Measuring the right quantity of leaves
- Stone grinding them and
- Whisking at proper speeds in cold water
You could always buy powder, but it starts to oxidize the minute you open the package and you lose the high quality of the taste fairly quickly. That is, assuming you bought high quality matcha, which is probably not likely since you don’t know the actual supplier providing the leaves. That’s why it’s so important to grind the leaves just before you make the drink. But how many people have time for that? You don’t have to worry with Cuzen Matcha.
When it comes to leaves, they offer the pick of the litter from the spring harvest, using shade-grown leaves (this is a specialty growing method) that give it a sweeter taste. That’s one package they offer. Then there’s a second package that mixes spring and summer leaves, which is a bigger harvest of leaves, resulting in a lower cost and still offering high quality.
There’s a whole science to Japanese tea that includes not only matcha, but sencha, hojicha, gyokuro, shincha, ichibancha, nibancha, sanbancha and… you get the picture. I covered a whole thing on Japanese tea leaf production and how they’re best brewed, which you can listen to if you’re interested. It’s fascinating stuff.
The (Japanese) creators of this wonderful looking contraption must have gone to design school because it looks like it belongs in a museum. It’s practical, does all the hard work for you and offers a fresh drink the way it was meant to taste – every single time. And the great thing (in theory) is that since they’re in Japan, they can keep an eye on the production and supply of the leaves to make sure it’s being produced as specified.
The Cuzen Matcha is priced at $369 and has won numerous awards including one from CES. And while it may be expensive for the average consumer with no experience with matcha, the serious matcha tea drinker should, at the very least, go and investigate. You might eventually end up having one sitting on your own desk at home!
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More info: https://cuzenmatcha.com/
Event: Pepcom Holiday Spectacular (Oct 2020)
