Event Date: Feb 14-17, 2026
Place: Jacob Javits Center, NYC

For 2026, Toy Fair is back for 4 days at the Jacob Javits Convention Center in New York with manufacturers showcasing (and filling in orders for) their latest toys coming this year.

The Show is Smaller This Year

Toy Fair has shrunk a bit, with less toy exhibitors. One reason is the huge impact of the US government’s current tariffs (which keep changing depending on the president’s mood) and the increasing difficulty in entering the country (while deportations increase – for whatever reason).

I’ve spoken to one European company that was forced to close their warehouse in the US and is desperately searching for alternative measures. Others I’ve spoken to have remarked that it takes an exhorbitant amount of effort and expense just to come to the US now, which is why some of the smaller companies have opted not to show up at all.

The bottom line is, it’s getting harder to do business here in the USA for any company with global operations, big or small. Not a problem for local vendors who do business locally (e.g. chicken farmers selling eggs at a local market), but it’s a big problem for everyone else.

Less Press, More Influence

As a side note, in addition to traditional retailers looking to stock up on their toy inventory, I’ve observed the increased replacement of press & media with influencers wanting goodie bags (in many cases, parents dragging their children around a huge convention hall with luggage cases to fill.)

It’s a phenomenon that’s increasing every year, and not just in the toy sector, but every aspect of life. It just seems that lately, professionalism and fact-based reporting is being taken over by popularity contests and “Rah-rah! Look at me!”

Toy Coverage

Keep your eyes peeled on this page until we’re done with all our video coverage. You’ll notice a change in date next to “Page Updated” below whenever new content is posted.

PLEASE NOTE:

• Model kits are something you build (have moveable joints)
• Figures are finished products (also have moveable joints)
• Statues are for viewing only (do NOT have moveable joints).

Videos from Toy Fair is ON-GOING

PAGE UPDATED: April 15, 2026

Square Enix 2026
Forget downloads, buy the Final Fantasy IX cartridge for Switch! -by Square Enix

Build Inflatable Forts
They’re like air Legos and are easily inflated/deflated -by WobbleWorks

Folksmanis Puppets for 2026
New hand and finger puppets for their 50th anniversary -by Folkmanis Puppets

Pokemon 30th Anniversary
There’s Pokopia for Switch 2, anniversary TCG sets, new plush keychains, skateboards +more!

Paw Patrol: Dino Movie Toys
There’s the mobile headquarters and an inflatable 2.5 foot dinosaur! -by Spin Master

Scrib3D’s 2026 3D Printer Pens
Top-selling P1, the ADVANCED, and PRO for alternative materials -by WobbleWorks

Mushi Mushroom Lights
Each tap brings a smile to your face, they’re so… mushy! -by World of Mushi

Godzilla in Matcha Green!
From interchangeable-parts Godziburst to cute Chibi’s & Ultraman -by Bandai Namco

Help Yoshi Hatch!
You can pet, shake and talk to him even! From The Super Mario Galaxy Movie -by Spin Master

Powerful Foam Dart Blasters
There are rifle, pistol & pump-action types as well as DIY kits
-by Dart Zone

World of TMNT
Huge collabs for 2026 toys with G.I. Joe and Roblox -by Playmates Toys

A Hello Kitty Bloomables
From furry to butterfly, housed in a flower! -by Spin Master’s Hatchimals

Huntrix Model Kits
and other K-Pop Demon Hunter toys from bracelets to ramyeon bowls -by Spin Master

The Greatest Gunpla Ever Made
45^th Anniv Perfect Grade Unleashed Gunpla -designed with realistic parts -by Bandai

From TCG to Collectible Cards
Hundreds of artists designing awesome cards like My Little Pony, Naruto +more! -by Kayou

Monsterverse Toys for 2026
From cosplay masks to tail-swinging Godzillas -by Playmates Toys

Feelin’ Cute – The Game!
Rank animals on their level of cuteness! Do all players agree… or not? -by Hootenanny Games

Sea Creature Primal Hatch
This time, a Megalodon will join the T-Rex! -by Spinmaster

Anime Heroes Gets Upgrades
Silicon Parts for realistic poses (like stretchy shirts). Plus Digimon & Gashapon -by Bandai

OSHI WORKS Affordable Figures
Includes Yu-Gi-Oh, Silent Hill 2 +more! -by Kotobukiya