Event Date: Feb 14-17, 2026
Place: Jacob Javits Center, NYC

For 2026, Toy Fair is back for 4 days at the Jacob Javits Convention Center in New York with manufacturers showcasing (and filling in orders for) their latest toys coming this year.

The Show is Smaller This Year

Toy Fair this year has less exhibitors. One reason is the huge impact of the US government’s current tariffs (with rates that change arbitrarily depending on the president’s mood) and the increasing difficulty of entering the country (while deportations are also on the rise – for whatever the reason).

I’ve spoken to one European company that was forced to close their warehouse in the US and is desperately searching for alternative measures. Others I’ve spoken to have remarked that it takes an exhorbitant amount of effort and expense just to come to the US now, which is why smaller companies have probably opted not to come.

TLDR; It’s getting harder to do business in the USA for any company with global operations, big or small. While it’s not too bad for local vendors who do business locally (e.g. chicken farmers selling eggs at a local market), it IS a big problem for everyone else.

Less Press, More Influence

As a side note, in addition to traditional retailers looking to stock up on their toy inventory, I’ve observed the increased replacement of press & media with influencers wanting goodie bags (in many cases, parents dragging their children around a huge convention hall with luggage cases to fill.)

It’s a phenomenon that’s increasing every year – and not just in the toy sector. That professionalism and fact-based reporting is increasingly taking a back seat to social media popularity is a somewhat sad fact, but hey, this is a land of toys – anyone can have fun with toys, right?

Toy Coverage

Keep your eyes peeled on this page until we’re done with all our video coverage. You’ll notice a change in date next to “Page Updated” below whenever new content is posted.

PLEASE NOTE:

• Model kits are something you build (have moveable joints)
• Figures are finished products (also have moveable joints)
• Statues are for viewing only (do NOT have moveable joints).

Videos from Toy Fair is ON-GOING

PAGE UPDATED: June 12, 2026

Nockles
Snap-to-Form builder toys -by Fun in Motion Toys

Monchhichis for 2026
Branded keychains, canvas bags, dolls in classic brown and more colors! -by AQI

ASMR Sensory Toys
From magnetic pebbles to super squishy gel-like donuts. Super fun! -by Speks

Figures & Collectibles

Comic Book Figures for 2026
From Marvel, DC and even Image comics! -by McFarlane Toys

Godzilla in Matcha Green!
From interchangeable-parts Godziburst to cute Chibi’s & Ultraman -by Bandai Namco

World of TMNT
Huge collabs for 2026 toys with G.I. Joe and Roblox -by Playmates Toys

The Greatest Gunpla Ever Made
45^th Anniv Perfect Grade Unleashed Gunpla -designed with realistic parts -by Bandai

From TCG to Collectible Cards
Hundreds of artists designing awesome cards like My Little Pony, Naruto +more! -by Kayou

Monsterverse Toys for 2026
From cosplay masks to tail-swinging Godzillas -by Playmates Toys

Anime Heroes Gets Upgrades
Silicon Parts for realistic poses (like stretchy shirts). Plus Digimon & Gashapon -by Bandai

OSHI WORKS Affordable Figures
Includes Yu-Gi-Oh, Silent Hill 2 +more! -by Kotobukiya

Square Enix 2026
Forget downloads, buy the Final Fantasy IX cartridge for Switch! -by Square Enix

2026 Movie & TV Figures
From Fallout to Batman Animated Series +more! -by McFarlane Toys

Gunpla, Chibis & TTG!
Tamashii Nations Gundam figures, chibi Pajamars and the Table Top Game -by Bandai 

Power Rangers Thunderzords
Mega Dinozords, Thunderzords and new Auto-Morphin figures & more! -by Playmates Toys

Fluffy Things (Plush, Dolls)

WereBears are Back!
Large multi-faced plush, smaller clip-on plush and a Baby Three collab -by PMI Kids World

Folksmanis Puppets for 2026
New hand and finger puppets for their 50th anniversary -by Folkmanis Puppets

Wyldshyres
Showing kids how to deal with emotions via magical creatures -by Tomgrrrl Toys

Palm Pals + Monthly Giveaways!
New clip-on plush for your bags plus 3 sizes of Palm Pals -by Aurora World

Games & Puzzles

Pokemon 30th Anniversary
There’s Pokopia for Switch 2, anniversary TCG sets, new plush keychains, skateboards +more!

Feelin’ Cute – The Game!
Rank animals on their level of cuteness! Do all players agree… or not? -by Hootenanny Games

Activities & Play

Combine Magnetic Shashibos
3 models can be magnetically combined for unique combos! -by Fun in Motion Toys

Paw Patrol: Dino Movie Toys
There’s the mobile headquarters and an inflatable 2.5 foot dinosaur! -by Spin Master

Help Yoshi Hatch!
You can pet, shake and talk to him even! From The Super Mario Galaxy Movie -by Spin Master

Powerful Foam Dart Blasters
There are rifle, pistol & pump-action types as well as DIY kits
-by Dart Zone

A Hello Kitty Bloomables
From furry to butterfly, housed in a flower! -by Spin Master’s Hatchimals

Huntrix Model Kits
and other K-Pop Demon Hunter toys from bracelets to ramyeon bowls -by Spin Master

Sea Creature Primal Hatch
This time, a Megalodon will join the T-Rex! -by Spinmaster

Build Inflatable Forts
They’re like air Legos and are easily inflated/deflated -by WobbleWorks

Mindframes
Lightweight builder toy with 4 shapes and 3 connectors -by Wobbleworks

Builders, Tech & Lifestyle

New STEM Projects for 2026
Snap your circuits with ease! New Snap Circuits DIY projects for 2026 -by Elenco

Scrib3D’s 2026 3D Printer Pens
Top-selling P1, the ADVANCED, and PRO for alternative materials -by WobbleWorks

Mushi Mushroom Lights
Each tap brings a smile to your face, they’re so… mushy! -by World of Mushi

Sound Reactive LEDs!
Plus new characters, bands, upgrades and Sound FX characters -by Loops Lab