Final Fantasy, Kingdom Hearts & More! Square Enix 2020 Product Guide


Back to: Toy Fair 2020 Main Page (Jacob Javits Center, NYC – Feb 2020)

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00:08 – Brings Arts Series (Spiderman, Iron Man, The Cap)
03:14 – Kingdom Hearts
04:13 – Plush “monsters”
04:50 – Final Fantasy VII

From figures to plush and more! Square Enix shows us their latest available products (though their plush “monsters” are so cute you can’t really call them monsters.)

They start with re-imagined Marvel heroes designed by Tetsuya Nomura. According to our guide Peter, this designer really likes hard angles and metallic looks so we can’t wait to see all the figures when they’re painted and available (like the Spiderman in prototype gray and Thor still in the concept sketch stage.) Ironman and Captain America seem to be finished though, and they both look great. All figures in this Bring Arts line are highly articulated and posable.

In addition to their figures and statues, they have hybrid figure/plush dolls that can stand on their own (they have an internal frame). We saw three of them from Final Fantasy VII with Cloud, Tifa and Aerith. It’s pretty cool to see a plush Tifa posed and ready to kick – and she doesn’t even have any visible supports holding her up! They put a nice finishing touch on Cloud’s plush sword; it has velcro on the side so you can attach it to his back.

Strangely though, my favorite product at the Square Enix booth was their Final Fantasy VII business card holder, and I’m told they have a variety of home-good items like cups and umbrellas that a Shinra employee might use in-game. It’s pretty cool to have something in a game come to life and be of practical use at the same time.

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Event: Toy Fair 2020 (Jacob Javits Center, NYC – Feb 2020)


Young is a Jack-of-many-trades. He's lived/worked on several continents for all sorts of companies (and has had his own too.) He meditates with origami and likes coffee, though he really should lay off that stuff.

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